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Image by Zhen Yao

Graphic Design. 
The art of creating appealing visuals for digital and print platforms, focusing on aesthetics, functionality, and user experience.

As a graphic designer, I work on a variety of projects that span from branding and logo creation to digital assets for websites, social media, and print materials. Each project is carefully crafted to reflect the client’s vision and goals while maintaining a balance between aesthetics and functionality. Whether designing a logo that captures a company’s identity or creating a visually engaging marketing campaign, my aim is to deliver designs that are not only beautiful but also effective in communicating the intended message.

Each project begins with a deep dive into understanding the client's needs and objectives. This is followed by brainstorming and sketching ideas, which are then transformed into digital designs using industry-standard tools like Adobe Illustrator, Photoshop, and InDesign. I ensure every detail is refined to achieve a polished final product that resonates with the target audience. With every project, my goal is to create meaningful designs that enhance brand recognition and user engagement, helping businesses stand out in a competitive market.

Workflow

How do we work together in an efficient way? It's quite simple!

All projects follow the same workflow ensuring that both sides know what to expect from a joint project. 

Analyze 

In this phase the project’s goals, objectives, and requirements are identified and jointly discussed. 

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1

Plan

Based on the analysis, a detailed roadmap is created. This includes defining tasks and timelines. Before starting the execution of the plan it is jointly reviewed and agreed upon.

2

Execute

The project plan is executed. Tasks are worked on and completed, ensuring progress is aligned with the plan. Regular updates and communication are maintained to track performance.

3

Review

After execution, the project outcomes are jointly reviewed.  

4

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